US music charts to include YouTube plays

The famous US based music chart the Billboard Top 100 has announced that it will now incorporate YouTube plays into its chart calculations. Here is a story in the NME about the change. The charts currently include physical and download sales as well as radio airplay. This is further demonstration of some ongoing transformations in music and its consumption. Probably the most interest feature of this change is that these numbers will not just include plays of the official video for the song on YouTube, it will also include videos created by YouTube users in which the song features. In some instances fans are making their own videos for songs and then posting these to YouTube. These homemade music videos will also count towards the official charts. Some further suggestion here then of the increasing centrality of user generated content in cultural consumption and dissemination.

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