There is an interview with Jack White about his new solo music in this weeks NME.
It’s not available online yet, so no link. But there is a detailed description of the Third Man Records set up. Which is quite revealing. You actually get the sense of the way the media participate in producing the narratives around record releases.
There is also a strange arrangement where he now has two different backing bands, one all female and one all make. Not clear on why this is.